Total Dual Fair: The Federal Employment Agency continues to rely on us when it comes to recruiting
Your ethno-marketing specialist in Berlin, AR City Media.
Storyline
„Total dual” is the name of the trade fair for dual study programs. We at AR City Media are totally proud that we were able to implement the complete concept for the trade fair in 2019,
The fair is organized by the Federal Employment Agency, for which we had already designed and produced a complex video last year. The cooperation was so much appreciated by both sides that we are now taking the next step with the “Total dual” trade fair.
The concept and tasks for the “Total Dual” Trade Fair were extremely extensive and included the following components:
1. The Logo
As a distinctive identifier for the trade fair, our graphic designers developed the logo for “Total dual” in close cooperation with the customer. The logo was designed in a likeable cursive font, in a “dual” two-color scheme and with an independent form.
“Total dual” is the name of the trade fair for dual study programs. We, as AR City Media, are totally proud that we were able to implement the complete concept for the fair in 2019.
The fair is organized by the Federal Employment Agency, for which we had already designed and produced a complex video last year. The cooperation was so much appreciated by both sides that we are now taking the next step with the “Total dual” trade fair.
2. Communication Package
Print and Online
Of course, this logo was on all the images and content we created for the fair concept: On the posters that adorn the fair area and the areas to be advertised… On the 8-page brochure that is distributed in the fair area, introducing exhibitors and explaining the fair… Even in advertisements made online and promoting the fair.
3. Website
While the website www.total-dual-messe.de targets the target group of the fair, the young people who are interested in a dual degree, it also appeals to companies that would like to appear in the fair as exhibitors to do recruiting. More than 50 companies and universities from the Berlin region introduce themselves there.
4. Animation Video
This is an absolute highlight not only for us, but also for the Federal Employment Agency and the “Total Dual” website animation video that we produced especially for the fair. In just over a minute, all the facts about the fair are presented in a compact and clear manner. So entertaining and graphically exciting at the same time that it awakens interest in the dual study idea.
The fair took place on August 27, 2019 from 1 to 5 p.m. in KOSMOS Berlin and we were there live on site!
Ready to Start?
If you are interested in getting your company into the fast lane, please send us an email. We look forward to hear from you!
AR City Media, your ethno marketing specialist in Berlin.